At our core, we aspire to discover, nurture, and empower talented young footballers to achieve their utmost potential within a nurturing, supportive, and professional learning environment. We cultivate a competitive ethos that prioritizes teamwork, enjoyment, and meaningful impact on the lives of our youth players.

Mission

Our mission is to identify, develop, and support talented young footballers, helping them reach their full potential in a positive, supportive, and professional learning environment. We foster a competitive culture that emphasizes teamwork and enjoyment, while making a positive impact on our young players lives.

Philosophy

At Tamworth FC Academy, our philosophy is centred on playing purposeful and effective football. We recruit with intent and equip our players with the technical and tactical skills necessary to control and influence the game, whether in possession or not. Our aim is to create an environment where players develop the athletic ability and mental strength to regain possession and control of the game.

Our Academy values, behaviours, and coaching methods are the foundation of this
philosophy. We recruit and develop players and staff who share our beliefs and work ethic, fostering a strong team spirit both on and off the pitch. We strive to play attack-minded football characterized by positive, purposeful, and incisive passing, exploiting space, and progressing through the pitch to create goal-scoring opportunities. When out of possession, we emphasize pressing from the front, organization, discipline, and a strong will to defend. Our Academy management team is committed to implementing and overseeing this playing philosophy across both the first team and the Academy. This ensures that all teams work towards the same goals using consistent methods.

The Under-23/Reserve Team Squad mirrors the training and match preparation methodology of the first team, preparing players for future opportunities. Younger age groups, from Under- 19 and below, are given the chance to develop all aspects of their game, providing them with a comprehensive football education.

Objectives

1. Prioritize the individual needs of young footballers in all our activities.
2. Uphold high standards in football, academics, and social conduct, serving as positive role
models.
3. Create a supportive, disciplined environment where players and staff take pride in
themselves and their surroundings.
4. Build a robust talent identification network that treats players, parents, and partners with
honesty, integrity, and respect.
5. Develop an exceptional learning program to maximize players’ potential and produce
outstanding young footballers.

6. Communicate the academy’s aims and objectives effectively with all stakeholders.
7. Promote and support positive outcomes in health, education, and overall development.
8. Celebrate players’ successes and acknowledge positive attitudes and behaviours.
9. Foster positive and honest relationships with all stakeholders, including players, parents,
feeder organizations, and external partners.
10. Provide young players with a comprehensive experience, equipping them for diverse career pathways.

Our Values

(Tamworth) Togetherness

Togetherness in football fosters unity, enhancing team cohesion and performance. It builds trust, ensuring players work seamlessly towards common goals. Shared experiences, both victories and setbacks, strengthen bonds, creating resilience. This collective spirit is crucial, transforming individual talents into a formidable force, ultimately driving success on and off the pitch.

(Football) Focus

Focus in football is essential for peak performance. It sharpens players' awareness, ensuring quick, accurate decisions under pressure. Concentration minimizes mistakes, enhances execution of strategies, and maintains composure during critical moments. Focused teams adapt swiftly to dynamic play, executing attacking opportunities into goals and defensive play into clean sheets, ensuring consistent success.

(Club) Commitment

Commitment in football drives players to push their limits, fostering relentless improvement and dedication. It builds a culture of hard work, discipline, and perseverance, essential for achieving long-term goals. Committed teams overcome challenges with resilience, maintaining motivation and unity. This unwavering dedication ultimately distinguishes champions from the rest.

(Academy) Attitude

Positive attitudes in football enhance team morale and individual performance. They foster a supportive environment, encouraging players to overcome setbacks and maintain motivation. Optimism boosts confidence, promoting better teamwork and creativity on the field. A positive attitude drives perseverance, ensuring players stay focused and resilient, contributing to overall success and harmony.

Our Staff

Our dedicated team of professionals brings a wealth of experience, passion, and enthusiasm to the field, playing a pivotal role in the development of our players. Committed to excellence, our coaches foster a positive and nurturing environment where athletes can thrive, grow their skills, and develop a love for the game. With a focus on teamwork, sportsmanship, and personal growth, our staff is dedicated to guiding each player toward reaching their full potential. Together, we strive to build a legacy of success, creating unforgettable experiences and shaping the future stars of football.

Tim Dudding – Academy Manager/U19 Scholarship Manager
(timdudding@thelambs.co.uk)
Jim Clarke – Academy Manager (Women and Girls)
Claire Meanley – Club Welfare Officer
Morgan James Hallett – U23 Head Coach
Jack Ball – U18’s Head Coach
Miguel – Academy Head of Coaching (U7-U16)

Safeguarding

At Tamworth Football Club Academy, the welfare and safety of all young players are
paramount. We are committed to providing a safe and secure environment where children and vulnerable individuals can participate in football activities free from harm. Our safeguarding policies and procedures adhere to the guidelines set forth by the Football Association (FA) and relevant governing bodies.

We promote good practice in safeguarding through rigorous recruitment, training, and supervision of staff and volunteers. Our dedicated Safeguarding Officer oversees
compliance with policies, ensuring swift and appropriate action is taken in response to any safeguarding concerns. We encourage open communication with players, parents, and stakeholders to uphold a culture of transparency and trust.
For more information on our safeguarding policies and procedures, please contact our Club Welfare Officer and Safeguarding Lead on welfareofficer@thelambs.co.uk. Together, we create a safe and nurturing environment where every player can thrive and enjoy their football journey.